CLIENT
DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia, and South Asia.
Banking and Financial Services
Innovation
🇸🇬 Singapore
MY ROLE
UIUX
Visual Designer
DELIVERABLES
Innovation, First-in-Market Initiatives, Early-Stage Incubation, GenAI Enablement, Market Research, Conceptualising, Prototyping, Workshop and Facilitation, Stakeholder Pitching, Design Strategy, Art Direction, Visual Design
YEAR
2024 - 2025
MY ROLE
UIUX
Visual Designer
DELIVERABLES
Innovation, First-in-Market Initiatives, Early-Stage Incubation,
GenAI Enablement, Market Research, Conceptualising, Prototyping, Workshop and Facilitation, Stakeholder Pitching, Design Strategy,
Art Direction, Visual Design
YEAR
2024 - 2025
DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia, and South Asia.
Banking and Financial Services
Innovation
🇸🇬 Singapore
CLIENT
CLIENT
DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia, and South Asia.
Banking and Financial Services
Innovation
🇸🇬 Singapore
MY ROLE
UIUX
Visual Designer
DELIVERABLES
Innovation, First-in-Market Initiatives, Early-Stage Incubation, GenAI Enablement, Market Research, Conceptualising, Prototyping, Workshop and Facilitation, Stakeholder Pitching, Design Strategy, Art Direction, Visual Design
YEAR
2024 - 2025
CLIENT
REFLECTION
I spent a year with the Innovation Team under the Transformation Group at DBS, reimagining the future of banking. This wasn’t a conventional UX role. I found myself in rooms with bankers, facilitating conversations between people who didn’t speak the language of product OR design. Much of what I worked on had no benchmark.. they were products that hadn't even existed yet. Ambiguity was a foreign language I had to quickly understand.
In my tenure, I learned to navigate alongside ambiguity. I discovered that I really enjoyed ideating with people through day sprints and workshop facilitations. These scattered ideas on post-it notes felt like untapped potential waiting to be shaped. Not every idea makes it but being part of the process that identifies and shapes high-potential concepts for early-stage incubation became a meaningful design responsibility.
The work was still grounded on fundamental design principles: research, workshops, prototyping, iteration. Designing within a regulated institution meant every decision carried weight. I contributed to the design of Bancassurance products in partnership with Manulife. I supported the end-to-end process from research and concept development through to design and stakeholder pitching. I worked cross-functionally with business and product teams across Manulife and DBS.
A year of designing under pressure, within one of the most regulated industries, reshaped how I think. It strengthened my ability to advocate for users when stakes are high, and to continue creating with intent even within strict limitations.
REFLECTION
I spent a year with the Innovation Team under the Transformation Group at DBS, reimagining the future of banking. This wasn’t a conventional UX role. I found myself in rooms with bankers, facilitating conversations between people who didn’t speak the language of product OR design. Much of what I worked on had no benchmark.. they were products that hadn't even existed yet. Ambiguity was a foreign language I had to quickly understand.
In my tenure, I learned to navigate alongside ambiguity. I discovered that I really enjoyed ideating with people through day sprints and workshop facilitations. These scattered ideas on post-it notes felt like untapped potential waiting to be shaped. Not every idea makes it but being part of the process that identifies and shapes high-potential concepts for early-stage incubation became a meaningful design responsibility.
The work was still grounded on fundamental design principles: research, workshops, prototyping, iteration. Designing within a regulated institution meant every decision carried weight. I contributed to the design of Bancassurance products in partnership with Manulife. I supported the end-to-end process from research and concept development through to design and stakeholder pitching. I worked cross-functionally with business and product teams across Manulife and DBS.
A year of designing under pressure, within one of the most regulated industries, reshaped how I think. It strengthened my ability to advocate for users when stakes are high, and to continue creating with intent even within strict limitations.