MY ROLE
Brand Designer
COUNTRY
🇭🇰 Hong Kong
DELIVERABLES
Graphic Design, Art Direction, Branding, OOH Activation, Social Media, Advertising, Brand POSM, Newsletter, Print, AR Assets
YEAR
2022
In May 2022, Pace held its first brand activation all over the streets of Hong Kong through a moving truck. To gain more traction for the brand, Pace collaborated with a local Hong Kong Cantopop boy group called P1X3L. The band first debuted in January 2021 so it makes this activation their first fan meet and greet. The activation also offered various complimentary items such as exclusive merchant discounts, prizes and signed P1X3L posters.
Pace Truck
Brand Activation
A series of brand activation projects across Hong Kong, Thailand, and Malaysia, designed to bring Pace into the real world and make the brand feel localised in each market.
Each activation was built on the insight that the brand is an experience, not just something to be seen. Across all three markets, we invited celebrities and KOLS to the activation and developed campaign-specific challenges, curated gifting moments, and exclusive vouchers to drive app downloads and merchant discovery.
A series of brand activation projects across Hong Kong, Thailand, and Malaysia, designed to bring Pace into the real world and make the brand feel localised in each market.
Each activation was built on the insight that the brand is an experience, not just something to be seen. Across all three markets, we invited celebrities and KOLS to the activation and developed campaign-specific challenges, curated gifting moments, and exclusive vouchers to drive app downloads and merchant discovery.
Brand Activation
Truck Artwork
AR Filter
Social Media
Collaterals
Promotional Counter
Lucky Draw Wheel
Pace Truck
In May 2022, Pace held its first brand activation all over the streets of Hong Kong through a moving truck. To gain more traction for the brand, Pace collaborated with a local Hong Kong Cantopop boy group called P1X3L. The band first debuted in January 2021 so it makes this activation their first fan meet and greet. The activation also offered various complimentary items such as exclusive merchant discounts, prizes and signed P1X3L posters.
MY ROLE
Brand Designer
COUNTRY
🇭🇰 Hong Kong
DELIVERABLES
Graphic Design, Art Direction, Branding, OOH Activation, Social Media, Advertising, Brand POSM, Newsletter, Print, AR Assets
YEAR
2022
Truck Artwork
Pace Truck
In May 2022, Pace held its first brand activation all over the streets of Hong Kong through a moving truck. To gain more traction for the brand, Pace collaborated with a local Hong Kong Cantopop boy group called P1X3L. The band first debuted in January 2021 so it makes this activation their first fan meet and greet. The activation also offered various complimentary items such as exclusive merchant discounts, prizes and signed P1X3L posters.
MY ROLE
Brand Designer
COUNTRY
🇭🇰 Hong Kong
DELIVERABLES
Graphic Design, Art Direction, Branding, OOH Activation, Social Media, Advertising, Brand POSM, Newsletter, Print, AR Assets
YEAR
2022
Brand Activation
AR Filter
Social Media
Collaterals
Promotional Counter
Lucky Draw Wheel
On-site Photos
Support Columns &Merchant
Feature Wall
Acrylic Message Board
[Interactive Spot]
Counter Table
& Merchant
Feature Wall
2D Rendering
Flyer
Mother's Day Thailand
Pace organised a brand activation at Mega Bangna Mall in Thailand to mark the celebration of Mother's Day. The brand activation featured Pace’s merchants located within the mall and offered various complimentary items such as exclusive merchant discounts, prizes, cups, hand sanitisers. The activation also provided an opportunity for people to express their appreciation and honour their mothers by drawing and leaving messages on tote bags and specially designed message cards.
MY ROLE
Brand Designer
COUNTRY
🇹🇭 Thailand
DELIVERABLES
Graphic Design, Branding, Activation, Social Media, Advertising, Retail POSM,
Art Direction, Merchant Collaborations, Newsletter,
Print, 2D Render / Build
YEAR
2022
Brand Activation
Brand Activation
Brand Activation
AR Filter
Social Media
Collaterals
Promotional Counter
Lucky Draw Wheel
On-site Photos
Mother's Day Thailand
Pace organised a brand activation at Mega Bangna Mall in Thailand to mark the celebration of Mother's Day. The brand activation featured Pace’s merchants located within the mall and offered various complimentary items such as exclusive merchant discounts, prizes, cups, hand sanitisers. The activation also provided an opportunity for people to express their appreciation and honour their mothers by drawing and leaving messages on tote bags and specially designed message cards.
MY ROLE
Brand Designer
COUNTRY
🇹🇭 Thailand
DELIVERABLES
Graphic Design, Branding, Activation, Social Media, Advertising, Retail POSM,
Art Direction, Merchant Collaborations, Newsletter, Print, 2D Render / Build
YEAR
2022
2D Rendering
Support Columns &Merchant Feature Wall
Acrylic Message Board[Interactive Spot]
Counter Table & Merchant Feature Wall
Flyer
Brand Activation
Pace Truck
Pace outfitted a truck to park outside of shopping malls in Kuala Lumpur, Malaysia, which are Pace-affiliated merchants as part of their brand activation campaign. The truck featured a lucky draw wheel, a product feature wall from Pace partnered with brands and photo spots for brand engagements.
The activation also offered free makeovers from their collaborating merchant partners Zalora and WYCON, exclusive merchant discounts, free coffee and prizes.
MY ROLE
Brand Designer
COUNTRY
🇲🇾 Malaysia
DELIVERABLES
Graphic Design, Art Direction, Branding, Activation, Social Media,
Advertising, Brand POSM, Newsletter, Print
YEAR
2022
MY ROLE
Brand Designer
COUNTRY
🇲🇾 Malaysia
DELIVERABLES
Graphic Design, Art Direction, Branding, Activation,
Social Media, Advertising, Brand POSM, Newsletter, Print
YEAR
2022
Pace outfitted a truck to park outside of shopping malls in Kuala Lumpur, Malaysia, which are Pace-affiliated merchants as part of their brand activation campaign. The truck featured a lucky draw wheel, a product feature wall from Pace partnered with brands and photo spots for brand engagements.
The activation also offered free makeovers from their collaborating merchant partners Zalora and WYCON, exclusive merchant discounts, free coffee and prizes.
Pace Truck
Pace Truck
Pace outfitted a truck to park outside of shopping malls in Kuala Lumpur, Malaysia, which are Pace-affiliated merchants as part of their brand activation campaign. The truck featured a lucky draw wheel, a product feature wall from Pace partnered with brands and photo spots for brand engagements.
The activation also offered free makeovers from their collaborating merchant partners Zalora and WYCON, exclusive merchant discounts, free coffee and prizes.
MY ROLE
Brand Designer
COUNTRY
🇲🇾 Malaysia
DELIVERABLES
Graphic Design, Art Direction, Branding, Activation,
Social Media, Advertising, Brand POSM, Newsletter, Print
YEAR
2022
Truck Rendering
Truck Rendering
On-Site Photos
Truck Rendering
On-site Photos
On-Site Photos
2D Rendering
Support Columns &Merchant Feature Wall
Acrylic Message Board[Interactive Spot]
Counter Table &
Merchant Feature Wall
Flyer
Brand Activation
MY ROLE
Brand Designer
COUNTRY
🇹🇭 Thailand
DELIVERABLES
Graphic Design, Branding, Activation, Social Media, Advertising,
Retail POSM, Art Direction, Merchant Collaborations, Newsletter,
Print, 2D Render / Build
YEAR
2022
Pace organised a brand activation at Mega Bangna Mall in Thailand to mark the celebration of Mother's Day. The brand activation featured Pace’s merchants located within the mall and offered various complimentary items such as exclusive merchant discounts, prizes, cups, hand sanitisers. The activation also provided an opportunity for people to express their appreciation and honour their mothers by drawing and leaving messages on tote bags and specially designed message cards.
Mother's Day Thailand
On-site Photos
Brand Activation
A series of brand activation projects across Hong Kong, Thailand, and Malaysia, designed to bring Pace into the real world and make the brand feel localised in each market.
Each activation was built on the insight that the brand is an experience, not just something to be seen. Across all three markets, we invited celebrities and KOLS to the activation and developed campaign-specific challenges, curated gifting moments, and exclusive vouchers to drive app downloads and merchant discovery.